Whether you’re teetotal all year round or simply going alcohol-free for Sober October, the challenge is often the same - finding a drink that feels both luxurious and celebratory while remaining 0%. At Elite Hotels, every visit is an occasion, and every occasion deserves a special glass in hand.
Why Sober October?
Originally launched as a fundraising initiative, Sober October has become a widely embraced tradition. It offers the body and mind a chance to reset between the indulgence of summer and the celebrations of the festive season. The benefits are well documented - improved sleep, increased energy, sharper focus, and better hydration. Whether you’re participating for health, charity, or curiosity, the month is a reminder that mindful choices can still feel special.
A Toast Without the Alcohol
Our hotel bartenders are always ready to craft beautifully presented, hand-mixed mocktails, but this season, we’re delighted to introduce something a little different – Sparkling Tea from the Copenhagen Sparkling Tea Company.
Founded by award-winning sommelier Jacob Kocemba and food enthusiast Bo Sten Hansen, the company was born from the idea that 'everyone deserves a good glass of bubbles'. After hundreds of trials, they perfected their blends, creating a collection of low and non-alcoholic sparkling teas.
What Makes Sparkling Tea Special?
Each bottle contains a delicate balance of up to 13 different organic teas, from black and green to white and oolong, all carefully hand-brewed by Jacob himself. To add natural sweetness, the blends are finished with grape juice, resulting in a refined, celebratory drink that feels truly unique.
Spotlight on LYSERØD
For October, we’re highlighting LYSERØD, the perfect alcohol-free alternative to a fizzy rosé. Light pink in colour, it is the driest version of the Sparkling Tea range, yet it maintains a wonderfully smooth and rounded taste.
On the nose, expect intense aromas of red berries and red apples, followed by a complex and comfortably dry palate. Notes of blackberry and hibiscus are layered with the elegance of Oolong tea, softened by Silver Needle white tea, and finished with a touch of fruity bitterness. The result is a drink that feels every bit as sophisticated as fine wine.
At Elite Hotels, you’ll find LYSERØD available in our bars – the perfect pairing with a classic afternoon tea or a selection of pre-dinner canapés.
Celebrate Your Way
Sober October is about more than giving something up – it’s about discovering fresh ways to celebrate. With Sparkling Tea in hand, you can toast to the season, enjoy the benefits of a reset, and savour the occasion – alcohol-free, but every bit as indulgent.
Images from @copenhagensparklingtea on Instagram