AA Eco Hotel Group of the Year 2010-2011


East Sussex-based Elite Hotels has been named as the first ever recipient of the AA Eco Hotel Group of the Year award.

The prestigious accolade, sponsored by British Gas Business, recognises the group’s environmental initiatives and commitment to sustainability, energy saving and setting recycling targets. The small independent hotel group owns Ashdown Park Hotel and Country Club, the five-star Grand Hotel in East Sussex, country house hotel Tylney Hall in Hampshire and five-star Luton Hoo Hotel, Golf & Spa in Bedfordshire. Ashdown Park Hotel and Country Club and Tylney Hall are both AA Red Star hotels, the quality standard awarded for the highest levels of accommodation and customer service.

Elite’s Group Director of Operations, Simon Willis (pictured second left), received the award in front of an audience of more than 700 members of the hospitality industry at the AA Hospitality Awards 2010. The event was held at the London Hilton on Park Lane and hosted by television presenter Penny Smith (pictured left).

AA Hotel Services group area manager Giovanna Grossi said: “Elite Hotels was selected as AA Eco Hotel Group of the Year because this quality group adopts a caring approach to the environment and to reducing the carbon footprint, without compromising the excellent standard and quality they offer their guests. Apart from their policies on sustainability, recycling and carbon reduction, they also have a commitment to preserving the nation’s heritage at the significant historical sites that house all of their beautiful hotels”.

Attended by world-renowned chefs, prominent hoteliers, hospitality gurus and key industry media, the AA Hospitality Awards recognise and reward the excellent services provided by the UK’s very best establishments and high achieving individuals, and launch the annual AA guides to UK hotels and restaurants. 


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