Awards and Accolades



Elite Hotels are delighted to announce that each of our hotels has gained silver accreditation from The Green Tourism Business Scheme (GTBS).

GTBS is the leading sustainable tourism certification scheme in the UK.  Green Tourism businesses are focused on being sustainable, responsible and green. This is demonstrated through three grading levels (Bronze, Silver and Gold) and businesses are assessed every two years to ensure standards are maintained.

Businesses which take part in the GTBS are assessed by a qualified grading advisor against a rigorous set of criteria, covering a range of areas, like energy and water efficiency, waste management and biodiversity. To qualify for the scheme  Ashdown Park, The Grand, Tylney Hall and Luton Hoo Hotel needed to show they used a significant amount of recycled products, as well as operating a recycling scheme. The hotels also needed to be able to demonstrate that they are working extensively to source supplies both locally and ethically as well as maintaining standards, minimising damage to the environment and meeting good standards of practice while providing a high quality of service.

Graeme Bateman, Managing Director, commented: “We are delighted that our hotels have been awarded this accreditation.  At Elite Hotels we are committed to sustainable tourism and minimising damage to the environment.  We take pride in providing green tourist destinations whilst retaining great customer service.”

November 2013


East Sussex-based Elite Hotels has been named as the first ever recipient of the AA Eco Hotel Group of the Year award.

The prestigious accolade, sponsored by British Gas Business, recognises the group’s environmental initiatives and commitment to sustainability, energy saving and setting recycling targets. The small independent hotel group owns Ashdown Park Hotel and Country Club, the five-star Grand Hotel in East Sussex, country house hotel Tylney Hall in Hampshire and five-star Luton Hoo Hotel, Golf & Spa in Bedfordshire. Ashdown Park Hotel and Country Club and Tylney Hall are both AA Red Star hotels, the quality standard awarded for the highest levels of accommodation and customer service.

Elite’s Group Director of Operations, Simon Willis, received the award in front of an audience of more than 700 members of the hospitality industry at the AA Hospitality Awards 2010. The event was held at the London Hilton on Park Lane and hosted by television presenter Penny Smith.

The group’s wide reaching environmental strategy includes:

  • Investing in bio-diesel ‘fuel pod’ technology to turn used cooking oil into bio-diesel to run estate machinery and company cars
  • Buying food from local suppliers where possible
  • Damaged linen mended in-house where possible or recycled to be used as tray cloths, chefs’ cloths and other items
  • Composting food waste
  • Offering ‘free range’ meetings to encourage corporate clients to make use of the hotels’ estates for low-carbon activities
  • Closing floors and wings when occupancy allows to save on energy resources
  • Using minibuses used to collect staff to and from work to reduce individual commuting

AA Hotel Services group area manager Giovanna Grossi said: “Elite Hotels was selected as AA Eco Hotel Group of the Year because this quality group adopts a caring approach to the environment and to reducing the carbon footprint, without compromising the excellent standard and quality they offer their guests. Apart from their policies on sustainability, recycling and carbon reduction, they also have a commitment to preserving the nation’s heritage at the significant historical sites that house all of their beautiful hotels”.

Graeme Bateman, Managing Director of Elite Hotels, said: “I am delighted that the group is the first to receive this significant award. It recognises our commitment as a company to reducing and managing our impact on the environment as well as our awareness of issues relating to sustainability. It is a tribute to all members of staff for their continuing hard work to put our environmental policies into practice and meet, and exceed, green targets.

Awards_logo_EcoHGOTY_5.jpg?itok=33cEQguG“Each of our hotels has its own unique character, with all of them dating back to at least Victorian times. There has always been an acute awareness within the company that as the current owners of historic properties and estates we are custodians, rather than indefinite owners, who ultimately must safeguard their heritage and estate for future generations. In recent years the company’s environmental agenda has widened to embrace all aspects of sustainability with everyone within the organisation encouraged to contribute ideas, best practice and support.”  

Attended by world-renowned chefs, prominent hoteliers, hospitality gurus and key industry media, the AA Hospitality Awards recognise and reward the excellent services provided by the UK’s very best establishments and high achieving individuals, and launch the annual AA guides to UK hotels and restaurants.  

October 2010


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